Adam McChesney

Adam McChesney is a serial entrepreneur based in St. Louis, MO, who transitioned from medical device sales to full-time entrepreneurship in July 2020. As the Founder of Builders of Authority and Co-Owner of Auto Glass Repair of STL, Adam leverages his expertise in personal branding and digital marketing to grow multiple businesses. Previously, as VP of Growth and Partner at Hite Digital, he helped the agency earn 2x INC 5000 awards and was named Franchise of the Year in 2021 and 2022. Through Builders of Authority, Adam offers group coaching and 1-1 consulting to help entrepreneurs elevate their personal brands. He also runs a specialized digital marketing agency for contractors, focusing on website design, SEO, Google PPC, and Facebook Ads. Adam hosts the Builders of Authority Podcast and has been a guest on over 200 podcasts. His live events, Builders of Authority LIVE, bring world-class speakers to educate attendees on becoming industry authorities. A dedicated family man, Adam is married to Delaney, with a son, Murphy, and a dog, Georgie, and is passionate about empowering entrepreneurs to achieve authority status in their markets.

Danny Braught

Danny Braught, Founder and CEO of Lokal Media House (LMH Agency), is a dynamic entrepreneur with a passion for empowering home service companies through innovative marketing strategies. With a diverse background in door-to-door sales, inside phone sales, water sports ventures, and magazine publishing, Danny has built LMH Agency into a results-driven digital marketing powerhouse. His expertise lies in crafting data-driven strategies that generate high-quality leads and help businesses dominate their markets. Known for his infectious energy and commitment to growth, Danny mentors his team and clients, fostering lasting relationships and driving success through strategic collaboration. His relentless drive challenges the status quo, pushing companies and individuals to expand their vision and unlock new levels of achievement. Danny’s mission is to help home service businesses exceed their goals by leveraging his industry expertise and innovative marketing solutions.

Joshua Crouch

Joshua Crouch is a digital marketing luminary and co-host of the Service Business Mastery podcast, dedicated to empowering the home services industry. As the driving force behind Relentless Digital, Joshua has achieved 7-figure success by mastering local online markets, earning accolades for his commitment to client satisfaction. With over a decade of experience in HVAC, spanning roles like Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing, he brings unparalleled expertise to his work. Alongside co-host Tersh Blissett, Joshua transforms the Service Business Mastery podcast into a hub of industry-leading ideas and actionable insights, connecting innovative thought leaders with contractors. His marketing strategies ensure the podcast’s transformative messages resonate widely, driving explosive growth. Beyond his professional achievements, Joshua’s passion for serving his community and uplifting peers reflects his commitment to giving back. A devoted family man, he inspires contractors to dominate their markets with relentless ambition and boundless inspiration.

Jonathan Bannister

Jonathan Bannister, founder of TopServ Digital, is a marketing powerhouse dedicated to helping home service contractors dominate their markets. With over a decade of experience, he developed the B.E.D. Method™ (Brand Equity Domination), a results-driven framework that helps HVAC, plumbing, and garage door companies excel on Google Maps, leverage video content, and build unforgettable brands. As host of the Home Service Hustle podcast, Jonathan interviews industry leaders, sharing battle-tested strategies to win in the digital world. A 2x best-selling author, his book “F#ck Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings” challenges industry norms and emphasizes authentic branding. A husband, father, and home-schooling entrepreneur, Jonathan involves his sons in his business, teaching them sales, branding, and hard work. His no-fluff, documented results empower home service business owners to break free from lead-chasing and build brands that stand out in saturated markets.

Roger Wakefield

Roger Wakefield is a Texas Master Plumber and inspiring entrepreneur, with over 40 years of plumbing expertise and every Texas state endorsement. He's on a mission to showcase the trades as a lucrative and rewarding career. As a successful YouTube content creator, speaker, and trainer, Roger not only shares valuable insights for aspiring plumbers and other tradespeople but also empowers entrepreneurs to venture into social media marketing to grow their own businesses and make their phone ring. He is the most viewed plumber on YouTube. Roger is passionate about all things trades, firmly believing that tradespeople built America and deserve a new level of respect, that blue collar workers are the original thought leaders. He strives to create awareness and provide access to proven techniques, mindset skills, and action items to help individuals get into any of the trades, advance in their careers to make the most money, learn the things they need to know to start their own businesses, and how to start networking and using social media to make their phone ring, all of which can be life-changing. What sets Roger apart is not just his expertise and insights, but his deep sense of responsibility and duty to uplift the trades and show appreciation to all blue-collar workers who protect the health and safety of this great nation.

Kris Zizzo

Kris Zizzo is an accomplished entrepreneur, marketing expert with over 3 million followers, speaker, and IFBB Professional Bodybuilder. With a degree in Mining Engineering and a proven track record as the founder of multiple startups, Kris specializes in systematizing and scaling businesses to achieve operational efficiency and lasting success. As Co-founder and Co-CEO of Black Label Solutions, Kris partners with businesses to implement simple, scalable strategies that drive growth. His ventures include It’s A Fit dating app, Mall for Fitness, Skill Sifters Outsourcing and Tech Agency, and The Content Machine Marketing Agency. Kris also advises his 7-figure business, Beyond Failure Fitness, which is led by his wife, Christina Zizzo. Outside of work, Kris fuels his adrenaline addiction with wakeboarding and snowboarding and unwinds with daily gym sessions. He lives in Frisco, Texas, with his wife, Christina, an IFBB Pro and CEO, and their French bulldog, Keto.

Nic Staton

Nic is a driven entrepreneur and the proud owner of Wet & Wild Pressure Washing and Lights Gone Wild. Known for his hands-on approach, Nic has built a reputation for delivering exceptional exterior cleaning services and vibrant, customized lighting solutions that transform homes and businesses. A believer in the power of connection, Nic relies on organic marketing to grow his businesses. By sharing engaging stories and valuable insights daily on platforms like Facebook and LinkedIn, he creates authentic relationships with his audience while showcasing the value of his services. Outside of work, Nic is passionate about maintaining a balanced lifestyle. You’ll often find him in the gym or enjoying the great outdoors, whether it’s exploring nature or working on his goat farm. For Nic, staying active and grounded fuels his creativity and drives his determination to exceed expectations in all areas of life. With a focus on community, authenticity, and hard work, Nic inspires others to chase their dreams and build something extraordinary.

Dan Bianchi

Daniel Bianchi is the owner of Dandy Plumbing Solutions. They’re located in the south suburbs of Chicago. He’s been married for 13 years with 2 daughters and 2 dogs. This year will mark 20 years in the plumbing industry for Dan and 5 years as a business owner. As a plumber he’s done work on everything from new homes to 40+ story high rises in downtown Chicago. New construction and service, he hasn’t seen everything but he’s seen a lot. His original plan was to go slow and steady when opening his business but things didn’t go as planned and he ended up doing a cannonball into the entrepreneurial ocean. This year his company has grown to 2 vans and 3 plumbers providing quality service around the Chicagoland area. Tradewins has been absolutely pivotal in the growth of my company and I look forward to talking about it at the event.

Tristan Lanz

Tristan Lanz, originally from Fairbury, IL, now resides in Dresden, TN. He owns and operates Tennessee’s Choice Plumbing, servicing all of northwest Tennessee. He shares his life with his beautiful wife, Ryleigh, their adorable daughter, Amelia, and two highly energetic poodle mixes. With experience ranging from working at a company with over 100 employees to one as small as three, Tristan has gained a wealth of knowledge. On a whim, he co-founded his business with a coworker, building it from the ground up before they parted ways. Since then, he has grown Tennessee’s Choice Plumbing to three trucks, consistently delivering 5-star service to all customers. He credits his family, friends, and Trade Wins for their unwavering support and encouragement through the highs and lows of business ownership.